Glow-Up, To Show-Up: SPOTMATE in New York

by Zach on Sep 07 2026

    Glow-Up,
    To Show-Up.

    LADYSPOT SpinDuo takes New York.
    From the cold plunge to the catwalk.

    Explore the story
    Aasit Thakkar speaking at Beauty Pick in front of the SPOTMATE backdrop

    Fall in New York is electric, but this September, we took that energy somewhere unexpected. To celebrate our newest hero drop, the LADYSPOT SpinDuo, SPOTMATE touched down at New York Fashion Week for a two-part activation bridging mindful self-care and high-wattage style.

    From an immersive sauna and cold plunge reset at Othership Flatiron to the high-energy runway of TikTok Shop Soho Chic, we set out to show that feeling runway-ready starts long before the lights go up. It begins with rituals that help you get a little closer to yourself, your body, and your community.

    Soft-focus view of the group sauna session at Othership
    Soft-focus view of a guided sauna session at Othership

    Get a little
    closer.

    First, the reset.

    Othership, Flatiron

    On the evening of September 2, we gathered at Othership Flatiron on 23 West 20th Street to flip the script on typical fashion week prep. Rather than rushing straight into the chaos of back-to-back shows, we invited 54 guests to slow down, drop in, and ground themselves through guided breathwork, heat, and ice.

    The session centered around our brand mantra, "GET A LITTLE CLOSER." Inside the cedar saunas and ice-filled tubs, guests embraced the contrast of heat and cold, leaning into vulnerability and shared presence. It was a tangible reminder that grooming and body care are not about pressure or perfection—they are grounding daily rituals that belong in your wellness routine.

    Photographer Diego Quintanar was on hand to document the raw, unfiltered energy of the room. Between deep collective breaths and the rush of ice baths, guests experienced how the LADYSPOT SpinDuo seamlessly integrates into intentional self-care.

    Whether you are stepping into a swimsuit, prepping your bikini line, or taking time for a post-sweat body reset, feeling smooth and comfortable in your skin sets the stage for genuine confidence.

    The people.
    The energy.

    The true heartbeat of the evening was the incredible community in the room. Creators, editors, founders, and wellness advocates came together to connect without pretense, trading fashion week schedules for heartfelt conversations by the fireside lounge.

    SPOTMATE US Lead Aasit Thakkar spent the evening talking with guests about the evolving landscape of women’s and men’s body grooming. The consensus was clear: people want tools that respect sensitive skin, fit modern routines, and spark genuine joy in daily care.

    Guests socializing with grooming products at Othership

    Then,
    the runway.

    TikTok Shop Soho Chic
    Metropolitan Pavilion, NYC

    Female model holding LADYSPOT SpinDuo on runway with green SPOTMATE backdrop
    Blonde male model in black silk holding MANSPOT trimmer on Soho Chic runway
    Male model demonstrating a Manspot trimmer on the Soho Chic runway

    SPOTMATE US Lead Aasit Thakkar also took the stage to speak at Beauty Pick.

    On September 3, the reset turned into a full-scale reveal. We moved over to Metropolitan Pavilion on West 18th Street as a proud TikTok Beauty PICK Tier 2 sponsor for the high-octane TikTok Shop Soho Chic runway showcase.

    The runway was electric. Models strode past our signature green SPOTMATE backdrop carrying our hero tools: the LADYSPOT SpinDuo and Manspot Body and Groin Trimmer. Bringing intimate grooming tools directly onto a New York Fashion Week runway signaled a bold cultural shift. Personal care is no longer something hidden away in a medicine cabinet—it is an essential part of personal style.

    The show reached far beyond the room. TikTok's official livestream broadcasted the runway to viewers across the country, while creator Shannon hosted an energetic live shopping stream highlighting our dual-head technology and skin-friendly blades.

    The response on the ground was immediate. Our activation area became one of the most visited spots of the entire event, with hundreds of attendees lining up to test the devices and talk grooming routines. By the time the final looks cleared the runway, 74 creators had registered as affiliates to bring SPOTMATE directly to their audiences.

    Guests talking beside the LADYSPOT and MANSPOT displays at the SPOTMATE booth

    A little closer.
    A lot of connection.

    Inside Metropolitan Pavilion, our brand booth brought the vibrant SPOTMATE universe to life. Framed by our vibrant yellow "GET A LITTLE CLOSER" canopy and our signature "FORTUNE FAVORS THE SHAVE" footer, the booth offered a tactile, dual-sided brand experience.

    On one side, the soft pink arches of LADYSPOT showcased our feminine care collection. On the other, the sleek matte-black shelving of MANSPOT highlighted our precision tools for men.

    Attendees, stylists, and models stopped by between shows to hold the trimmers, inspect the ergonomic handles, and test the smooth glide of our ceramic blades. The booth was filled with laughter, spontaneous product demos, and lively discussions on grooming confidence.

    Meet the tools
    behind the moment.

    At the heart of our NYFW debut was our dedicated product lineup engineered to make daily body grooming smooth and stress-free.

    The star of the show, LADYSPOT SpinDuo, redefines intimate care with an innovative dual-head design. One side features a precision trimmer built to tackle longer bikini and body hair gently without pulling. The other head features a circular rotary shaver that glides effortlessly over curves to leave your skin feeling close, soft, and irritation-free. It is water-resistant, cordless, and crafted specifically for sensitive zones.

    Alongside SpinDuo, the Manspot Body and Groin Trimmer delivered precision grooming for men. Built with skin-safe ceramic blades, ergonomic grip, and a built-in LED guide light, it provides controlled trimming for chest, groin, and body hair without snags.

    Together, LADYSPOT and MANSPOT prove that body grooming belongs to everyone, everywhere.

    LADYSPOT and MANSPOT trimmers with packaging at Othership

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